Kiwi/San Fran footwear company, Allbirds shot to fame with their merino wool running shoes. They have unveiled their latest innovation, the ‘Tree Collection’ – shoes made from eucalyptus fibre.
Allbirds’ ethos is about sustainable material innovation. When customers told them that wool wasn’t as cool as it could be in warm weather, the company set about finding alternative materials to solve the problem.
Says Allbirds’ co-founder Tim Brown, “Eucalyptus fibre is incredible for its cooling qualities and incredible softness. It’s taken two years of development.”
Learn more about Allbirds’ new shoes called ‘Tree’ –
Allbirds’ Tim Brown chats about his company’s new shoes made from trees – Idealog, 23 March 2018
When your shoes are made from wood pulp – The New Yorker, 26 March 2018